Do you really interesting to know about Google AMP Project? If the answer "Yes" you should read the post until the end. Hopefully, you have a knowledge about AMP Project.1. What is Google AMP?
AMP is an open source project designed to help web publishers create mobile-optimized content that loads instantly on all devices, according to Google. "We want webpages with rich content like video, animations and graphics to work alongside smart ads, and to load instantaneously." When you search for a news search term, Google will show you carousel that highlights stories on AMP-enabled websites. It means that, Google want to deliver the best possible mobile experience to its users.2. How does Google AMP work?
The open AMP HTML framework piggybacks on existing web technologies, but it also lets site owners create "light-weight" web pages, according to Google.Essentially a framework for creating mobile web pages, AMP consists of three basic parts:
- AMP HTML: A subset of HTML, this markup language has some custom tags and properties and many restrictions. But if you are familiar with regular HTML, you should not have difficulty adapting existing pages to AMP HTML. For more details on how it differs from basic HTML, check out AMP Project’s list of required markup that your AMP HTML page “must” have.
- AMP JS: A JavaScript framework for mobile pages. For the most part, it manages resource handling and asynchronous loading. It should be noted that third-party JavaScript is not permitted with AMP.
- AMP CDN: An optional Content Delivery Network, it will take your AMP-enabled pages, cache them and automatically make some performance optimizations.
3. Does Google AMP Affect SEO?
- AMP pages load four times faster and use eight times less data than traditional mobile-optimized pages.
- Label designation on search engine results pages, and the other is that it will be a ranking factor. As to how much of a factor, that is yet to be seen.
- It’s best to optimize the experience of mobile browsing for all users (at least that’s what Google wants to happen) by standardizing a mobile version of your site with AMP.
The search engine giant wanted to make sure that valuable content was being placed on the web and was promoted on the SERP. I think, the reason above will make your website become priority on Google search.
4. Benefits of Accelerated Mobile Pages (AMP)
- Faster loading page for mobile users
- Improved search engine ranking
- Increased visibility for Publishers
- Support for Ads
- AMP Visitor Analytics
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